Cricket Australia On Way Of Digital Transformation With HCLTech

Web Desk — Cricket Australia (CA) is on its way to the next stage of digital transformation as it announces a new five-year partnership program with global technology company HCLTech.

With the implementation of the latest agreement, HCLTech will enable CA to deliver immersive digital experiences to players, fans, partners, employees, and volunteers across the world.

Donald Elliott, General Manager of Australian Cricket Technology, says engagement with our fans and community is of the utmost importance for Cricket Australia. He said, “We are focused on keeping people engaged in the sport from the moment they first pick up a bat and ball or watch a game”.

Elliott further stated that HCLTech had already supported transforming and improving Australian Cricket’s participants and fans’ digital experiences. He said that the extension of this partnership and the world-class technology it provides will help cricket maintain and improve its place as the leading sport in the country.

HCLTech will enable and enhance CA’s digital platform through engagement. The company will ensure that the Cricket Australia Live and PlayCricket apps maintain their top spot for cricket fans across the country by implementing automation, analytics including AI and ML, and DevOps.

Michael Horton, Executive President and Country Manager, Australia, and New Zealand, HCLTech says that the technology is transforming how we access and engage with sports and HCLTech is committed to delivering future-ready solutions to support CA’s objective to deliver seamless experiences to its stakeholders and communities.

CA and HCLTech’s digital transformation partnership goes back to 2019.