How Twitter earnings will be taxed? (In India)

Web Desk — Twitter pays a share of ad revenue to its high-profile content creators on the basis of the engagement that the users generate.

Elon Musk recently announced to share the company’s income and a portion of advertisement earnings with the subscribers of X (formerly known as Twitter) Premium (Blue).

The microblogging platform pushes the creators to post engaging content and then get a cut from X’s advertising revenue. For serious users, X has announced that it will make the criteria ‘easier’ for making money.

Giving good news, the X Support account says the eligibility threshold for ads revenue sharing has been lowered from 15M to 5M impressions within the last 3 months. It further says that the minimum payout threshold has also been lowered from $50 to $10.

So users now need to get 5 million organic impressions in the last three months and at least 500 followers to be able to be part of this revenue-sharing program.

How Twitter earnings will be taxed?

The Indian citizens will need to include their revenue from Twitter in their taxable income and pay tax on it.

Head of Income – Content creators and influencers, dedicatedly working on developing content for Twitter and social media, their income from tweets would be considered as their business income.

For other people, who are receiving such revenue, the income would be taxable as ‘Other Income’.

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The GST issue” Influencers and content generators would need to obtain registration and discharge GST if their turnover exceeds Rs 20 lakh

Revenue earned from Twitter (now X) by an individual will be taxable either as profits and gains of business or profession or as income from other sources.