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Web Desk
September 9, 2026
LONDON – As Apple prepares for the much-anticipated iPhone 18 series and a new foldable iPhone launch today, retailers around the world are downing prices on the iPhone 17 lineup to clear the existing stock.
According to international media reports, significant discounts are being offered in multiple countries, making it a golden moment for buyers looking to grab a premium device at a lower cost.
UK Market: Amazon Leads Discounts
In the UK, Amazon has significantly increased discounts on the iPhone 17 series:
| Model | Price Drop (GBP) | Approx. Drop (PKR) |
|---|---|---|
| iPhone 17 Pro | £150 | Rs 56,000+ |
| iPhone 17 Pro Max | £150 | Rs 56,000+ |
| iPhone 17 (Base) | £100 | Rs 37,000+ |
| iPhone Air (512GB) | £200 | Rs 1,12,000+ |
European Markets
In European countries, the iPhone 17 series is getting price reductions of €100 to €150, translating to approximately Rs 32,000 to Rs 50,000 in Pakistani rupees.
Why the Price Drop?
Apple is widely expected to unveil the iPhone 18 series and a foldable iPhone on September 9. Retailers are offering these discounts to:
- Clear existing inventory of iPhone 17 models
- Make room for new stock
- Attract buyers before the new models arrive
According to Forbes, after the announcement of the iPhone 18 series, the current-generation iPhone 17 Pro and Pro Max models are likely to be discontinued from the market. This makes the current discounts a last chance for customers to purchase these models at reduced prices.
iPhone 18 Expected Pricing
Reports suggest that the iPhone 18 Pro could be priced $100 to $200 higher than the current models, making the discounted iPhone 17 series an attractive alternative for budget-conscious buyers.
Key Takeaways
- iPhone 17 series is receiving heavy discounts globally ahead of iPhone 18 launch
- UK’s Amazon offering up to £200 off on select models
- European markets seeing €100–€150 price cuts
- iPhone 18 Pro expected to be $100–$200 more expensive
- Current discounts may be the last chance to buy iPhone 17 Pro and Pro Max
