Web Desk — Google has acquired Alter, an Artificial Intelligence (AI) startup to help brands and people create and highlight their virtual identity.
Alter was previously working for generation of Avatar for social media users and big brands via artificial intelligence (AI).
According to news media, Google has bought this startup for an approximate of $100 million. The primary reason for Google to acquire Alter is to enhance its content quality by this upgrade to give competition to TikTok.
It’s revealed that acquisitions of this purchase was done about 2 months back but no news regarding this was leaked to the media.
Most of the top executives of Alter have updated their personal LinkedIn profile by revealing that they joined Google. However, it is done without acknowledging the acquisition, as claimed by the reports.