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Atlas Honda’s Electric Scooter to Run On Pakistani Roads Soon

Honda Atlas electric scooter for Pakistan

By: NewsMakers Web Desk | Friday, June 27, 2025

Atlas Honda’s decision to launch an electric scooter for the Pakistani market within the current fiscal year marks more than just a product release. The decision, if materialises, will be a a major turning point in Pakistan’s economic and environmental strategy.

The announcement comes at a critical juncture. With global fuel prices volatile and Pakistan grappling with a persistent current account deficit, the federal government’s renewed push for electric vehicles (EVs) is as much about survival as it is about sustainability. The recently unveiled National EV Policy aims to make 30% of all new vehicle sales electric by 2030—a target that, if met, could save \$1 billion annually in fuel imports.

Atlas Honda, Pakistan’s most dominant player in the two-wheeler segment, is positioning itself at the forefront of this transformation. After a soft launch of its BENLY e-scooter last year, the company is now gearing up for a full-fledged market entry.

According to its filing with the Pakistan Stock Exchange (PSX), Atlas Honda is working closely with regulators to ensure a compliant and seamless rollout. The scooter, which is currently undergoing final road tests, is expected to hit the streets before the end of the financial year.

This is not just about cleaner transportation—it’s about reducing economic vulnerability. With two-wheelers comprising a major share of Pakistan’s vehicle population, the electrification of this segment could drastically cut fuel consumption and reduce pressure on foreign reserves.

Experts believe Atlas Honda’s move could also trigger a domino effect, pushing competitors to accelerate their EV timelines and sparking a price war that ultimately benefits consumers.

What’s at Stake?

  • \$1 Billion in potential fuel import savings
  • 30% EV target by 2030 under national policy
  • Environmental dividends via reduced emissions
  • Boost to local manufacturing and job creation

The real question now is whether infrastructure, policy, and public awareness can keep pace with corporate momentum.

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